A question that I receive A LOT...how effective is Social Media, and how do I measure it. What is the ROI...well, the R is "Leads". What is measured inbetween to insure we obtain qualified leads is also important. I came across a good article that summed it up, and the correlation to Automobile Manufacturing, which helps me:
"Consider automobile manufacturing as an analogy. There are an abundance of measures, from machining tolerances on shafts to the temperature in the paint room, which are...
