Ahh Trade Shows...these are the hidden gems for leads if done right, or a big black hole if done wrong. It is important that you have a plan of attack, not only from a marketing standpoint, but also a presentation, and logistics standpoint. This is a great article on some tips to follow:
Not knowing why they are at a trade show: If your reason for going to a trade show is anything along the lines of “because we always go,” then you need to sit and rethink that reason. What you do for your marketing...
