Tradeshows are an animal that requires a lot of planning to be effective. It is not about popping open a booth, spreading brochures on the table and hoping people come. There is a lot of planning, preparation and personality [3 P's...that wasn't even on purpose :)]. One of the areas to consider in your planning is social media. Your three main goals with social media for tradeshows are:
- Promoting your brand
- Meeting existing and prospective customers
- Enjoying yourself
Below is a link to a great article that further explains this in detail:
[via Marketing Profs]
0 comments:
Post a Comment