Being More Efficient with Your Marketing

Everyone has the "shiny penny" syndrome, when it comes to marketing. You see the latest marketing trend, and try to adjust your entire marketing strategy, based on that. Here are 5 tips to help you become more efficient with your current marketing efforts:

1. Determine Platforms
2. Identify Where Your Customers Live
3. Gather Data
4. Spend Resources on What Works
5. Stay Narrow and Consistent
6. Rinse and Repeat

[via Business2Community]

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