DECA Certification & Judging in Covington

Today, I visited 2 schools for DECA and witnessed great presentations, strategies and deliveries. The schools were newer and very impressive, with their stature and dedication to preparing their students for business. One of the groups was even using Constant Contact to promote and nurture to their prospects and contacts...Impressive!

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Judge for 2015 State of Georgia DECA Competition

I had the pleasure of judging the state of Georgia DECA competition @Georgia_DECA . It was very enlightening to see what the students have worked on, and to hear their sales pitch on their business. The experience was like watching the show Shark Tank. I enjoyed witnessing and listening to the creative ideas the students developed. It is encouraging to see that there is an organization available that helps prep students for the business world.

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Being More Efficient with Your Marketing

Everyone has the "shiny penny" syndrome, when it comes to marketing. You see the latest marketing trend, and try to adjust your entire marketing strategy, based on that. Here are 5 tips to help you become more efficient with your current marketing efforts:

1. Determine Platforms
2. Identify Where Your Customers Live
3. Gather Data
4. Spend Resources on What Works
5. Stay Narrow and Consistent
6. Rinse and Repeat

[via Business2Community]

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Using Social Media at Tradeshows

Tradeshows are an animal that requires a lot of planning to be effective. It is not about popping open a booth, spreading brochures on the table and hoping people come. There is a lot of planning, preparation and personality [3 P's...that wasn't even on purpose :)]. One of the areas to consider in your planning is social media. Your three main goals with social media for tradeshows are:

• Promoting your brand
• Meeting existing and prospective customers
• Enjoying yourself

Below is a link to a great article that further explains this in detail:

 

[via Marketing Profs]

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How to Gain Subscribers Without Buying Email Lists

Are you getting no where buying lists from the same people? Are the lists you are buying the same lists that your competitors are buying?

Try something different. There are ways to gain prospects without having to purchase a list...it just takes some effort. I know...manual effort is a crazy concept, but to find the gems, you need to do some work.

[via MarketingProfs]

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