Five Reasons Why Marketers Fail to Get the Best ROI From Trade Shows

Ahh Trade Shows...these are the hidden gems for leads if done right, or a big black hole if done wrong. It is important that you have a plan of attack, not only from a marketing standpoint, but also a presentation, and logistics standpoint. This is a great article on some tips to follow: Not knowing why they are at a trade show: If your reason for going to a trade show is anything along the lines of “because we always go,” then you need to sit and rethink that reason. What you do for your marketing...

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Five Tips for YouTube Promoted Video Campaigns

If you are using, like to use, or never thought of using YouTube for promoting video campaigns, I urge you to give it a shot. An interesting statistic: "Last year, YouTube surpassed Yahoo as the world's second largest search engine. In the UK alone, it attracts 17m unique users each month, with each of these users spending an average of an hour on the site." I use YouTube often when I need a video explanation of something...it is a great How To tool. The...

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ROI for Marketing

ROI for Marketing seems to be the moving, and sometimes hidden, target for trying to measure. As quoted by Jason Miller from Marketo, "A surprising 87% of senior marketers do not feel confident in their ability to impact the sales forecast of their programs and 1 out of 5 marketers do not measure their marketing results at all." This infographic will help guide you with more metrics to legitimately measure marketing by. It is broken down into four sections:How to Guide Your Measurement InsightThe...

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