Monday, September 30, 2013

Being More Efficient with Your Marketing

Everyone has the "shiny penny" syndrome, when it comes to marketing. You see the latest marketing trend, and try to adjust your entire marketing strategy, based on that. Here are 5 tips to help you become more efficient with your current marketing efforts:
  1. Determine Platforms
  2. Identify Where Your Customers Live
  3. Gather Data
  4. Spend Resources on What Works
  5. Stay Narrow and Consistent
  6. Rinse and Repeat

Sunday, September 29, 2013

Using Social Media at Tradeshows

Tradeshows are an animal that requires a lot of planning to be effective. It is not about popping open a booth, spreading brochures on the table and hoping people come. There is a lot of planning, preparation and personality [3 P's...that wasn't even on purpose :)]. One of the areas to consider in your planning is social media. Your three main goals with social media for tradeshows are:

  • Promoting your brand
  • Meeting existing and prospective customers
  • Enjoying yourself

Below is a link to a great article that further explains this in detail:


[via Marketing Profs]