Wednesday, January 11, 2012

Five Tips for YouTube Promoted Video Campaigns

If you are using, like to use, or never thought of using YouTube for promoting video campaigns, I urge you to give it a shot. An interesting statistic:

"Last year, YouTube surpassed Yahoo as the world's second largest search engine. In the UK alone, it attracts 17m unique users each month, with each of these users spending an average of an hour on the site."

I use YouTube often when I need a video explanation of is a great How To tool.

The five tips are:
  •  Create a comprehensive Package
  •  Consider your keywords carefully
  •  Managing your bids
  •  Remember to include an overlay
  •  Interact with your audience
What are your ideas??

More details in the article by Econsultancy's Rebecca Momberg

[via Econsultancy]

Wednesday, January 4, 2012

ROI for Marketing

ROI for Marketing seems to be the moving, and sometimes hidden, target for trying to measure. As quoted by Jason Miller from Marketo, "A surprising 87% of senior marketers do not feel confident in their ability to impact the sales forecast of their programs and 1 out of 5 marketers do not measure their marketing results at all." This infographic will help guide you with more metrics to legitimately measure marketing by. It is broken down into four sections:

  1. How to Guide Your Measurement Insight
  2. The Stages of Marketing Accountability
  3. When Metrics Go Wrong
  4. Picking The Right Metrics

[via Marketo]