Sunday, September 29, 2013

Using Social Media at Tradeshows

Tradeshows are an animal that requires a lot of planning to be effective. It is not about popping open a booth, spreading brochures on the table and hoping people come. There is a lot of planning, preparation and personality [3 P's...that wasn't even on purpose :)]. One of the areas to consider in your planning is social media. Your three main goals with social media for tradeshows are:

  • Promoting your brand
  • Meeting existing and prospective customers
  • Enjoying yourself

Below is a link to a great article that further explains this in detail:


[via Marketing Profs]


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