Wednesday, January 4, 2012

ROI for Marketing

ROI for Marketing seems to be the moving, and sometimes hidden, target for trying to measure. As quoted by Jason Miller from Marketo, "A surprising 87% of senior marketers do not feel confident in their ability to impact the sales forecast of their programs and 1 out of 5 marketers do not measure their marketing results at all." This infographic will help guide you with more metrics to legitimately measure marketing by. It is broken down into four sections:

  1. How to Guide Your Measurement Insight
  2. The Stages of Marketing Accountability
  3. When Metrics Go Wrong
  4. Picking The Right Metrics

[via Marketo]


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