ROI for Marketing seems to be the moving, and sometimes hidden, target for trying to measure. As quoted by Jason Miller from Marketo, "A surprising 87% of senior marketers do not feel confident in their ability to impact the sales forecast of their programs and 1 out of 5 marketers do not measure their marketing results at all." This infographic will help guide you with more metrics to legitimately measure marketing by. It is broken down into four sections:
- How to Guide Your Measurement Insight
- The Stages of Marketing Accountability
- When Metrics Go Wrong
- Picking The Right Metrics
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