Thursday, November 3, 2011

What's in the FUNNEL...Revenue Marketing?

I read an interesting article today as it relates to revenue marketing, and a nurturing process. The four disciplines of revenue marketing are:

attract, engage, nurture and convert. Attract relates to "Attracting the Right Leads using Social Media". "Today, almost 200,000 IBM employees have Facebook pages (nearly half of
its global workforce), 25,000 have Twitter accounts and more than 17,000
maintain blogs." Engage relates to driving sales and marketing alignment: "Drive Revenue and Achieve Explosive Growth". Nurture relates to how important content is the $$ of the social web and should be at the center of every campaign that is done. Convert relates to speaking the same language as your customers and prospects.

[via marketo]


Post a Comment